{"id":401,"date":"2013-01-29T13:20:23","date_gmt":"2013-01-29T13:20:23","guid":{"rendered":"http:\/\/mamoura.eci.ufmg.br\/inova\/?page_id=401"},"modified":"2013-01-30T13:18:01","modified_gmt":"2013-01-30T13:18:01","slug":"publicidade","status":"publish","type":"page","link":"https:\/\/mamoura.eci.ufmg.br\/inova\/?page_id=401","title":{"rendered":"Publicidade"},"content":{"rendered":"<p style=\"background-color: #ccffff;\"><a href=\"#paragraph1\">1. Coelho (2012, v. 1, p. 375)<\/a><\/p>\n<p style=\"text-align: justify;\">Publicidade \u00e9 a a\u00e7\u00e3o econ\u00f4mica que visa a motivar o <a href=\"http:\/\/mamoura.eci.ufmg.br\/inova\/glossario\/c-2\/consumo\/\">consumo<\/a> de produtos ou servi\u00e7os, por meio da veicula\u00e7\u00e3o de mensagens persuasivas por diversas <a href=\"http:\/\/mamoura.eci.ufmg.br\/inova\/glossario\/m\/midia\/\">m\u00eddias<\/a>. N\u00e3o se confunde com a propaganda, cujos objetivos n\u00e3o s\u00e3o mercantis.<\/p>\n<p>&nbsp;<\/p>\n<hr style=\"background-color: #9900ff;\" \/>\n<p><strong>Refer\u00eancia<\/strong><\/p>\n<ol>\n<li>\n<p id=\"paragraph1\" style=\"text-align: justify;\">COELHO, F\u00e1bio Ulhoa. <em>Curso de direito comercial<\/em>: direito de empresa. 16. ed. S\u00e3o Paulo: Saraiva, 2012. v 1, p. 375.<\/p>\n<\/li>\n<\/ol>\n<hr style=\"background-color: #9900ff;\" \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Coelho (2012, v. 1, p. 375) Publicidade \u00e9 a a\u00e7\u00e3o econ\u00f4mica que visa a motivar o consumo de produtos ou servi\u00e7os, por meio da veicula\u00e7\u00e3o de mensagens persuasivas por diversas m\u00eddias. N\u00e3o se confunde com a propaganda, cujos objetivos<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":109,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/pages\/401"}],"collection":[{"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":4,"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/pages\/401\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/pages\/401\/revisions\/453"}],"up":[{"embeddable":true,"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=\/wp\/v2\/pages\/109"}],"wp:attachment":[{"href":"https:\/\/mamoura.eci.ufmg.br\/inova\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}